Find out what your website is costing you — then find out whether it is getting fixed.
We take an ecommerce site apart and report what is actually losing money: URLs that still hold rankings but return errors, structured data left unshipped, claims that cannot be defended, and the gap between what the platform reports and what the orders say.
Every finding is tied to a page and a fix, ordered by risk-adjusted return rather than by effort. Then it becomes a list your developer works from and you can see.
Most audits are a PDF nobody opens twice
The finding is the easy part. The reason nothing changes is that the list lives in a document, the work lives with a developer, and neither of you can see the other.
So the report is the worklist
Your developer ticks items off in the report itself, or straight from an email. You get told what moved. When nothing moves for a while, you hear about that too.
And it is measured, not asserted
Speed comes from real Chrome users on your site, not a lab simulation. Competitive position comes from what your rivals actually publish, counted.
Plans
The audit is a one-off. The subscription is for keeping the work honest afterwards, and only makes sense if you have a developer to keep honest.
Summary
Freeone site
How many problems your site has and how serious they are. Enough to tell whether this is worth your time.
Request a summaryAudit
$499once, per site
The full report. Every finding tied to the page it is on, the wording to change, and a numbered list your developer can work from.
Request an auditMost take this
Audit + Weekly Monitoring
$49per month, plus the $499 audit
The report becomes a shared worklist. You see what your developer has finished, and hear about it without having to ask.
Start with an auditCompetitive
$1999once, per site
Where you sit against the other sites in your category, on structure and speed, tracked every week rather than guessed at.
Talk to us$499 covers a site of up to roughly 500 pages. Larger catalogues are quoted before any work starts, never after. Monitoring can be cancelled whenever you like — the report you paid for stays yours and stays readable.
What each one includes
| Feature | Summary | Audit | Audit + Weekly Monitoring | Competitive |
|---|---|---|---|---|
| How many problems, and how severe | ✓ | ✓ | ✓ | ✓ |
| Real-user speed against your categorymeasured from Chrome, not a simulation | ✓ | ✓ | ✓ | ✓ |
| Which page carries each problemby URL | — | ✓ | ✓ | ✓ |
| The exact wording at issue, and its replacement | — | ✓ | ✓ | ✓ |
| Redirect map for URLs that no longer resolvea CSV your developer can paste in | — | ✓ | ✓ | ✓ |
| Numbered checklist, ordered by return rather than effort | — | ✓ | ✓ | ✓ |
| People you can share it with | — | Unlimited | Unlimited | Unlimited |
| Shared progress, visible to you and your developerone list, not two versions of it | — | — | ✓ | ✓ |
| Weekly summary for you | — | — | ✓ | ✓ |
| Digest for your developer, with one-click sign-offno login needed to mark work done | — | — | ✓ | ✓ |
| Told when work stalls | — | — | ✓ | ✓ |
| Re-measured so you can see fixes land | — | — | ✓ | ✓ |
| Where you rank against your categorycatalogue breadth, structure, editorial depth, internal linking | — | — | — | ✓ |
| Competitor tracking | — | — | — | Weekly |
The questions we always get
- Will you talk to my developer, or just about them?
- To them. The report is written to be handed over, and the developer digest is written as a colleague rather than a supervisor. Nobody works faster because a consultant is reporting on them.
- Do I pay per person?
- No. You pay for the site, and you can share the report with as many people as the work needs — your developer, your agency, whoever takes over next year. Charging per seat would only encourage you to keep the plan from the person meant to act on it.
- What if my developer says the findings are wrong?
- Then we would like to know which one. Every finding names the page it came from and how it was measured, precisely so it can be argued with. A finding that cannot be checked is not worth charging for.
- Is this SEO?
- Partly, and only where it touches money. We are equally interested in claims you cannot defend, a checkout that reports one thing while the orders say another, and pages that quietly stopped existing during a replatform.
- How do I pay?
- By invoice, for now. Email the address at the top and you will get a reply from a person.